Privacy and Cookie Policy

Processing of personal data

We take care of your privacy. You should be able to feel secure when entrusting your personal data to us. For this reason, we have drawn up this policy. It is based on current data protection legislation and clarifies how we work to safeguard your rights and privacy.

The purpose of this policy is to make you aware of how we process your personal data, what we use them for, who may view them and under what conditions, and how you can safeguard your rights.

We are personal data controllers

BPS AB with company registration number 556607-3820 and address Arendalsvägen 10, SE-418 78 Göteborg is responsible for the personal data processed about you. BPS AB is therefore the data controller for your personal data. 

What is personal data?

All kind of information that can be linked to an identifiable person. Example of common personal information is name, address, e-mail and phone number. But also encrypted data and various types of electronic identities, such as IP-number and cookies, are considered as personal data. 

What data do we collect about you – and why?

We use your personal data so that you can use our website in the way we intended. Some personal data is also used to evaluate and improve our services and products, the services we use for this case is cookies and analytic tools. A cookie is a small datafile with text stored in your browser, and each type of cookie has a specific task. Some cookies are used to gather statistics about the number of visitors on the website and other are used to retrieve information about which operating system and which browser the visitor has used. In these cases, personal data is about, for example IP-number and cookies.

Personal data can also be used to be able to provide you a service or a product as well as to enter into and fulfil contracts with you as a client. The data we collect in these cases is for example name, e-mail, address and phone number.

We use social media, LinkedIn and Facebook, in our marketing activities. Suppliers of these networks collect and process personal data from you as a user of the platform. We do not collect any personal data from users of earlier mentioned platforms without consent.  

If you have not given us your consent, we do not use your personal data for marketing purposes. 

How do we protect your personal data?

Your security is important to us. Therefore, we have taken appropriate technical, organisational and administrative security measures to protect your personal data from unauthorised access and other unauthorised processing. We regularly analyse and evaluate the measures in order to ensure that protection of your data is as safe as possible. 

Who do we disclose your data to?

We do not disclose your data to other companies or organisations unless required by law or necessary to perform our statutory or contractual obligations towards you. 

We may disclose your personal data to any of our partners, suppliers or subcontractors, but only if that is necessary for us to meet our obligations in relation to you as a customer. We never provide more personal data than is necessary. An example of subcontractors can be a supplier of IT-support where we handle orders and invoicing.  

When required by law, we may need to disclose your data to public authorities and other organisations. We may also need to disclose your data if it is necessary to exercise, establish or monitor our legal claims. 

We never disclose your personal data to other companies or businesses for marketing purposes. 

On what legal basis do we process your personal data?

We only process the personal data that we need to enable us to perform our services or deliver our products to you, i.e. when we enter into or fulfil a contract with you. To the extent that we process further data, we will obtain your consent or ensure that processing is authorised on a different legal basis. 

How long do we process your personal data?

We retain data about you as a customer for the duration of the agreement with you and for a reasonable time thereafter. In most cases, this means that we do not retain your personal data for a period of more than one year from the end of the agreement, but under certain conditions we may keep your data for a longer period of time. This applies, for example, when required by law or when the data may be needed to establish, exercise and monitor legal claims. 

Your rights

When we process personal data about you, you as registered have a number of rights. You have the right to contact us at any time with respect to these, and if you wish to exercise any of the rights described below, you can reach us most easily at 

We reserve the right to take appropriate protective and security measures in order to ensure that you are the person you claim to be when you contact us. If you cannot satisfactorily demonstrate your identity, we may not be able to respond to your request.  

Access to personal data 

You have the right to know what personal data we process about you. If you wish to know, you can get a compiled register extract from us that contains all the personal data we process about you. 

Correction and deletion 

If we process your personal data incorrectly or if we no longer need the data, you are entitled to have it deleted. If the data is incomplete, you have the right to have it supplemented. Please keep in mind that we may not be able to provide you with our services if you request to have your personal data deleted. 

Data portability 

In certain circumstances you have the right to receive the data that we process about you in a general, written, machine-readable and structured format. You have the right to do so for the personal data that you have provided to us and which we process with your consent or when the personal data is required to enter into or complete an agreement.

Restrictions to processing 

Under certain conditions, you have the right to request that we restrict our processing of your data. This means that we mark the data so that in future we only process it for certain specific purposes. We may not be able to provide you with our services if we restrict the processing of your personal data. 

Right to make objections 

You have the right to object to the processing of personal data that is carried out to perform a task in the public interest, as part of an exercise by a public authority or after a balance of interests. We do not process your personal information for any of these purposes or on any of these grounds. Therefore, you cannot direct any objections towards our processing on this basis. 


You can contact us at any time by writing to or by calling us on phone number +46 31-697440 if you wish to learn more about how we process your personal data. 

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

Cookie NameCookie Description
FORM_KEYStores randomly generated key used to prevent forged requests.
PHPSESSIDYour session ID on the server.
GUEST-VIEWAllows guests to view and edit their orders.
PERSISTENT_SHOPPING_CARTA link to information about your cart and viewing history, if you have asked for this.
STFInformation on products you have emailed to friends.
STOREThe store view or language you have selected.
USER_ALLOWED_SAVE_COOKIEIndicates whether a customer allowed to use cookies.
MAGE-CACHE-SESSIDFacilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGEFacilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-STORAGE-SECTION-INVALIDATIONFacilitates caching of content on the browser to make pages load faster.
MAGE-CACHE-TIMEOUTFacilitates caching of content on the browser to make pages load faster.
SECTION-DATA-IDSFacilitates caching of content on the browser to make pages load faster.
PRIVATE_CONTENT_VERSIONFacilitates caching of content on the browser to make pages load faster.
X-MAGENTO-VARYFacilitates caching of content on the server to make pages load faster.
MAGE-TRANSLATION-FILE-VERSIONFacilitates translation of content to other languages.
MAGE-TRANSLATION-STORAGEFacilitates translation of content to other languages.